Launch of iNaturewatch Mobile Apps for Study of Urban Birds, Butterflies & Trees 


Every year , the United States Department of International Alumni Exchange announces Alumni Innovation Engagement Fund which is a global funding competition to aid their exchange alumni to implement innovative projects in their countries. This year more than 1000 proposals were submitted world wide, of which 53 proposals were selected as finalist and Dr. V.Shubhalaxmi, Founder & Director at Ladybird Consulting LLP was the sole winner from India. She and her 5-member team won 25000 USD grant support for their year long project- Mobile Apps 4 Climate Change.
The project involves development of 3 three mobile apps on urban birds, butterflies and trees of four metros; Mumbai, New Delhi, Kolkatta and Hyderabad. These apps include information about 50 common species that are mostly found in these metros. The idea is to bring urban biodiversity information on the fingertips of the users. These apps will be FREELY
 available on Android platform.



The idea of mobile apps has been inspired from U.S. based Audubon Society eguides. The apps are aptly named as iNaturewatch which is the environmental citizen science initiative of the Navi Mumbai-based social enterprise- Ladybird Environmental Consulting.

The project which started in July 2014 has now completed its first phase wherein the mobile apps and website are being launched across the four metros.  The launch dates are 8 December for Mumbai, 9 December for Hyderabad, 10 December for Kolkatta & 12 December for New Delhi.

The launch event in Mumbai will be held in auditorium of Don Bosco International School at 10.00 a.m. Shri Vikas Gupta, Chief Conservator of Forest and Park Director of Sanjay Gandhi National Park has agreed to be grace the occasion and launch the mobile apps. Your are invited to attend our event and be part of our success.

For RSVP please write to Dr. V.Shubhalaxmi, Project Co-ordinator at or call 9820165525. 

Details of Launch Event in Mumbai

Date: December 8, 2014 (Monday) 
Time: 10.00 a.m. to 11:30 a.m. 
Venue: Bianchi Auditorium, Don Bosco International School,
             Matunga (East), Mumbai – 400019.
10.00 a.m.: Welcome 
10.05 a.m.: Introduction by Fr. Savio, Director, Greenline 
10:15 a.m.: Screening of infographic video tutorial on usage of
                  mobile app and 
Overview of the Project by Dr.
10:30 a.m. : Inauguration of iNaturewatch Mobile App & Website by
                   Shri. Vikas Gupta, IFS, CCF & Park Director, SGNP 
10.45 a.m. : Address by Guest of Honour, U.S. Consulate General
11.00 a.m. : Introduction to participating schools and sharing
                  of views by teachers and students 
11:30 a.m. : Vote of Thanks
11.45 a.m.  : Refreshments.​